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A LEISURELY PURSUIT

AN OVERVIEW OF THE EVER GROWING LEISURE INDUSTRY

Leisure is a broad term that can encompass a multitude of businesses including; gyms, bars, hotels, golf clubs, swimming pools and restaurants amongst many others. It is an increasingly popular sector which is experiencing growth due to fitness and eating out trends increasing, the popularity of ‘staycations’ and the struggle for a better work/life balance at the forefront.

The leisure industry is renowned for its long shift patterns dictated by the demand from consumers to deliver more, more often. This means that many facilities operate on ‘extended’ opening hours from 24-hour check in hotels and gyms, 09 AM – 09 PM golf clubs and bars/restaurants opening as early as 08 AM and trading until midnight and later. (Thisismoney.co.uk, 2015-2017)

Running these facilities for such long periods of times has increased many companies energy consumption and spend and ultimately raises their carbon emissions. This is counterproductive to the sustainable future plans and transition to a low-carbon economy initiative promoted by bodies such as the Carbon Trust and European Commission. Research shows how the leisure industry is increasing and the emphasis for more sustainable measures to be adopted to lower the environmental impact of the influx whilst bringing benefits to the companies who implement them.

The Carbon Trust states that ‘Just by making a 10% improvement in the management of energy use, UK leisure facilities could save up to £70 million each year and reduce carbon emissions by hundreds of thousands of tonnes.’ and, with each portion of the leisure sector being worth billions of pounds, it seems like a worthwhile investment.

So why is hasn’t there been a mass adoption of energy efficiency activities and technologies?

THE BIGGEST BARRIERS FOR BUSINESSES WITHIN THE LEISURE INDUSTRY

All businesses operating within the leisure industry depend on customers to function, therefore customer satisfaction is at the spearhead of all activities, communications and operations. A fear for many companies is that the process of installing energy efficiency technologies and procedures require long shutdown periods or will disrupt the day to day operations and guest experience. Whilst this may be true for some, it is often the exception and not the rule.

One technology, in particular, that has a simple business integration process, from site evaluation through to install whilst offering great returns, is Voltage Optimisation (VO). There are a plethora of VO companies in the UK, however, one that has a proven track record within the leisure industry of achieving significant energy consumption and cost savings without compromising business operations or guest experience is Powerstar.

Powerstar’s history illustrates that they understand the challenges that businesses face and their systems are renowned for being installed with minimal to no disruptions to the operations and providing savings with no negative impact on guest experience.

Powerstar has been a global market leader for over 15 years and during this time have accumulated a vast directory of verified savings and case studies across the leisure industry. You can view leisure or food and drinks sector overviews summarising some examples of successful installs and savings here:

Leisure Sector Overview

Food & Drink Sector Overview

Alternatively, you can explore a handful of in-depth case studies from the sector here for the following businesses:
  • Golf Clubs
  • Leisure Parks
  • Leisure Centres
  • Swimming Pools

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